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Touristische Trendforschung durch Trendscreening: Von Innovationen zu Trends

Author

Listed:
  • Alms Natalia

    (Tourismusmangement, Leuphana Universität Lüneburg, Scharnhorststr. 1, D-21335 Lüneburg)

  • Groß Sven
  • Dreyer Axel

    (Institut für Tourismusforschung Fachbereich Wirtschaftswissenschaften, Hochschule Harz, Friedrichstr. 57-59, D-38855 Wernigerode)

Abstract

The present study focuses on the importance of innovation in the development of fads and trends. The developed trend screening tool takes into consideration the role of the media, which influences the process of dissemination of innovation significantly. It examined 27 German-language tourism-related professional or association magazines between July 2012 and June 2013. The analysis of 428 articles provides information regarding which innovations were published in the selected journals and whether their evaluation can provide early signs regarding tourism trends. The results demonstrate applicability of the tool within the tourism industry.

Suggested Citation

  • Alms Natalia & Groß Sven & Dreyer Axel, 2015. "Touristische Trendforschung durch Trendscreening: Von Innovationen zu Trends," Zeitschrift für Tourismuswissenschaft, De Gruyter, vol. 7(2), pages 147-168, November.
    • Handle: RePEc:bpj:touwis:v:7:y:2015:i:2:p:147-168:n:4
    DOI: 10.1515/tw-2015-0204
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