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Einsatz von Social Media Marketing in Wellnesshotels

Author

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  • Lymann Roland
  • Wallebohr Anna

    (Hochschule Luzern - Wirtschaft, Institut für Tourismuswirtschaft ITW, Rösslimatte 48, Postfach 2940, CH-6002 Luzern)

Abstract

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Suggested Citation

  • Lymann Roland & Wallebohr Anna, 2015. "Einsatz von Social Media Marketing in Wellnesshotels," Zeitschrift für Tourismuswissenschaft, De Gruyter, vol. 7(1), pages 55-72, May.
  • Handle: RePEc:bpj:touwis:v:7:y:2015:i:1:p:55-72:n:6
    DOI: 10.1515/tw-2015-0106
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