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Ethnorelativität und Veränderung von Länderimages auf Weltreisen

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  • Koppensteiner Walter

Abstract

The study under consideration is based on an online survey that reveals individual travel motives and country images as well as attitudes towards cultural differences of 255 selected world travellers (STA Travel). These young protagonists, most of them are moving six months along tourist routes are well educated. They spend little money while travelling and, most importantly, one has observed that they become only loosely acquainted with people. The most common underlying motive is the quest for the foreign itself and the unknown surrounding oneself. Moreover, most world travellers are profoundly influenced by a prevailing attitude towards ethnorelativism. But, image preferences for certain countries rarely change during a trip around the world. However, a traveller’s longer stay in a foreign country definitely improves his image of this particular country and its local people.

Suggested Citation

  • Koppensteiner Walter, 2012. "Ethnorelativität und Veränderung von Länderimages auf Weltreisen," Zeitschrift für Tourismuswissenschaft, De Gruyter, vol. 4(2), pages 167-180, November.
    • Handle: RePEc:bpj:touwis:v:4:y:2012:i:2:p:167-180:n:4
    DOI: 10.1515/tw-2012-0204
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