IDEAS home Printed from https://ideas.repec.org/a/bpj/touwis/v4y2012i1p101-106n8.html
   My bibliography  Save this article

Kfz-Kennzeichen als Marketinginstrument

Author

Listed:
  • Bochert Ralf

Abstract

The abbreviations on German number plates are symbols of city labels. This analysis examines the marketing effect an abbreviations indicated on a number plate can have on the city label of the according city. A policy proposal therefore suggests allowing different abbreviations per district to enhance the marketing effect triggered by number plates.

Suggested Citation

  • Bochert Ralf, 2012. "Kfz-Kennzeichen als Marketinginstrument," Zeitschrift für Tourismuswissenschaft, De Gruyter, vol. 4(1), pages 101-106, May.
    • Handle: RePEc:bpj:touwis:v:4:y:2012:i:1:p:101-106:n:8
    DOI: 10.1515/tw-2012-0108
    as

    Download full text from publisher

    File URL: https://doi.org/10.1515/tw-2012-0108
    Download Restriction: no
    File URL: https://libkey.io/10.1515/tw-2012-0108?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bpj:touwis:v:4:y:2012:i:1:p:101-106:n:8. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.degruyter.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.