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Die soziale Relevanz kleiner Skigebiete im alpinen Raum

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  • Pachucki Christoph

    (111539 Universität Innsbruck Universität Innsbruck Institut für Management und Marketing Innsbruck Austria)

  • Pikkemaat Birgit

    (Universität Innsbruck Institut für Management und Marketing Innsbruck Austria)

Abstract

Small ski resorts play a vital role in Alpine tourism by creating jobs, promoting regional culture, and fostering socially sustainable structures. Despite challenges such as climate change, economic pressures, and growing competition, they offer unique advantages like authenticity, lower costs, and a family-friendly environment. These features appeal particularly to beginners, families, and locals. They enhance social cohesion and contribute to regional identity by preserving traditions and strengthening local communities. While facing economic and environmental difficulties, their existence is primarily justified by their social benefits. Securing their future requires political support and greater emphasis on social sustainability both in tourism practice and research. Small ski resorts should be seen as cultural institutions that impact not only tourism but also the quality of life in Alpine regions in a sustainable way.

Suggested Citation

  • Pachucki Christoph & Pikkemaat Birgit, 2025. "Die soziale Relevanz kleiner Skigebiete im alpinen Raum," Zeitschrift für Tourismuswissenschaft, De Gruyter, vol. 17(2), pages 250-256.
  • Handle: RePEc:bpj:touwis:v:17:y:2025:i:2:p:250-256:n:1001
    DOI: 10.1515/tw-2024-0024
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