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Entrepreneurship in the Age of Social Media

Author

Listed:
  • MacCrory Frank

    (The Paul Merage School of Business, 8788 University of California Irvine , Irvine, USA)

  • Macharia Mary

    (33140 Southern Illinois University Edwardsville , Computer Management and Information Systems, School of Business, Campus Box 1106, Edwardsville, IL 62026-1106, USA)

  • Ravindran Kiron

    (367406 IE Business School , Information Systems and Technology, María de Molina, Madrid, Spain)

  • Vithayathil Joseph

    (33140 Southern Illinois University Edwardsville , Computer Management and Information Systems, School of Business, Campus Box 1106, Edwardsville, IL 62026-1106, USA)

Abstract

Social media is ubiquitous and continuously evolving. This study investigates the impact of social media on the intention toward entrepreneurship/self-employment. Further, we explore the moderating effect of social media on the relationships between women, self-efficacy and leisure activities on intention toward entrepreneurship/self-employment using a survey-based dataset. We find that the ability to take advantage of social media within an entrepreneurial context does not necessarily mean that an individual is propelled towards entrepreneurship, however proactive individuals are able to exhibit this characteristic, as are creative women. A counter-intuitive finding is that entrepreneurship and conventional organizational employment choices are not mutually exclusive. While risk aversion inhibits entrepreneurship as expected, contextual conditions such as being married or being employed affects men and women differently.

Suggested Citation

  • MacCrory Frank & Macharia Mary & Ravindran Kiron & Vithayathil Joseph, 2025. "Entrepreneurship in the Age of Social Media," Entrepreneurship Research Journal, De Gruyter, vol. 15(1), pages 1-32.
    • Handle: RePEc:bpj:erjour:v:15:y:2025:i:1:p:1-32:n:1003
    DOI: 10.1515/erj-2022-0350
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