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Entrepreneurial Bricolage and New Product Development Performance in New Ventures: The Contingent Effects of Founding Team Involvement

Author

Listed:
  • Wang Xinchun

    (John Chambers College of Business and Economics, West Virginia University, Morgantown, WV, 26506-6201, USA)

  • Yu Xiaoyu
  • Meng Xiaotong

    (School of Management, Shanghai University, 200444, Shanghai, China)

Abstract

New product development (NPD) performance is a key determinant of a new venture’s success. However, compared with established firms, new ventures often suffer from resource constraints when developing new products. Entrepreneurial bricolage is reported in the literature as an alternative strategic option that enables managers to overcome resource constraints when developing new products. However, because new ventures are often founded by an entrepreneurial team, the effectiveness and efficiency of using bricolage to improve NPD performance might be contingent on how the founding team plays its roles in this process. Using data from 323 new ventures in China, we find support for the critical role of entrepreneurial bricolage in improving NPD success under resource constraints. More importantly, our results reveal that the bricolage strategy is more likely to benefit a venture when the founding team is composed of members with diverse functional backgrounds and is not heavily involved in strategic decision-making.

Suggested Citation

  • Wang Xinchun & Yu Xiaoyu & Meng Xiaotong, 2023. "Entrepreneurial Bricolage and New Product Development Performance in New Ventures: The Contingent Effects of Founding Team Involvement," Entrepreneurship Research Journal, De Gruyter, vol. 13(4), pages 813-839, October.
    • Handle: RePEc:bpj:erjour:v:13:y:2023:i:4:p:813-839:n:9
    DOI: 10.1515/erj-2020-0485
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