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Obliquity

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  • Kay John

    (London School of Economics)

Abstract

Why is it that the wealthiest people are not the most materialistic; that the most successful businesses are not the most profit-oriented; and that the happiest people do not directly pursue happiness? Using a diverse range of examples, from the Messenger spacecraft to French architecture, this essay explains why complex goals are best achieved when they are pursued indirectly; this is the concept of obliquity.

Suggested Citation

  • Kay John, 2012. "Obliquity," Capitalism and Society, De Gruyter, vol. 7(1), pages 1-11, November.
  • Handle: RePEc:bpj:capsoc:v:7:y:2012:i:1:p:1-11:n:2
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    References listed on IDEAS

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    9. Nicholas Economides, 2010. "Why Imposing New Tolls on Third-Party Content and Applications Threatens Innovation and Will Not Improve Broadband Providers’ Investment," Working Papers 10-01, NET Institute, revised Jan 2010.
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