IDEAS home Printed from
   My bibliography  Save this article

Dogfight over Asia: Airbus vs. Boeing


  • Sandholtz Wayne

    (University of California, Irvine, University of California, Irvine)

  • Love William

    (University of California, Irvine, University of California, Irvine)


Airbus strategies in Asia operate in an environment shaped by three forces: the technical constraints of building modern aircraft, the demands of world and regional markets, and the structure and objectives of the consortium itself. These factors map onto an integrated strategy analysis. The positional analysis for Airbus must focus on its status as the challenger to the dominant firm, on the consortium's peculiar organizational structure, and on the opportunities and constraints offered by its nonmarket context (multiple national governments plus the European Union). One way of looking at Airbus's experience is as a continual series of disruptions aimed at creating openings for Airbus to enter markets dominated by well-established competitors, in particular, Boeing. These strategic moves have involved both market and nonmarket elements. This article assesses the market and nonmarket strategies that Airbus has employed to establish itself in the crucial Asian market.

Suggested Citation

  • Sandholtz Wayne & Love William, 2001. "Dogfight over Asia: Airbus vs. Boeing," Business and Politics, De Gruyter, vol. 3(2), pages 1-23, August.
  • Handle: RePEc:bpj:buspol:v:3:y:2001:i:2:n:4

    Download full text from publisher

    File URL:
    Download Restriction: For access to full text, subscription to the journal or payment for the individual article is required.

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bpj:buspol:v:3:y:2001:i:2:n:4. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Peter Golla). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.