IDEAS home Printed from
   My bibliography  Save this article

SAP-A Globally Enterprising Company: European Lessons from the Enterprise Software Industry


  • Nakagawa Trevor H.

    (University of California, Berkeley)


Software has become one of the central drivers of growth in an expanding global economy. Despite concerted "catch-up" efforts by European and Asian firms and governments alike, few major software players are not American. In particular, European software producers were slow to adapt to the new challenges posed by U.S. firms with standardized software products tied to rapidly innovating computer hardware systems and the Internet. One exception is Germany's SAP, which has quietly managed to become one of the largest software companies in the world. This article examines the market and nonmarket factors that have led to this company's success in both the global and Asian context. First, it will examine how SAP was able to bring the first fully integrated package to corporations around the world and thus to establish a global presence in one of the largest software niche markets, enterprise resource planning software. Second, this study highlights the importance of taking the nonmarket environment into account in Asia. Finally, the article demonstrates how SAP's strategy in Asia was a part of its global plan to simultaneously maximize market share and improve efficiency.

Suggested Citation

  • Nakagawa Trevor H., 2001. "SAP-A Globally Enterprising Company: European Lessons from the Enterprise Software Industry," Business and Politics, De Gruyter, vol. 3(2), pages 1-27, August.
  • Handle: RePEc:bpj:buspol:v:3:y:2001:i:2:n:3

    Download full text from publisher

    File URL:
    Download Restriction: For access to full text, subscription to the journal or payment for the individual article is required.

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bpj:buspol:v:3:y:2001:i:2:n:3. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Peter Golla). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.