IDEAS home Printed from
   My bibliography  Save this article

Campaigning as an Industry: Consulting Business Models and Intra-Party Competition


  • Grossmann Matt

    (Michigan State University)


American political campaigns have become a multi-billion dollar industry. Rather than assume that only political factors affect the campaigns that voters see, scholars must assess the importance of the business incentives associated with political consulting. Economic competition does not match political competition; firms compete for clients within the two major parties, against their political allies. I argue that the supply of firms in each party, the revenue models in the industry, the diversification of client types, and the cooperative structure in each party all may affect political campaigns. The way the industry operates and the different patterns of behavior within each party create incentives and practices that may alter campaigns in response to economic factors having little to do with optimal political strategy. Using two original surveys and a network analysis, I analyze how the industry is changing and how consultants in each party cooperate and compete.

Suggested Citation

  • Grossmann Matt, 2009. "Campaigning as an Industry: Consulting Business Models and Intra-Party Competition," Business and Politics, De Gruyter, vol. 11(1), pages 1-21, April.
  • Handle: RePEc:bpj:buspol:v:11:y:2009:i:1:n:2

    Download full text from publisher

    File URL:
    Download Restriction: For access to full text, subscription to the journal or payment for the individual article is required.

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:bpj:buspol:v:11:y:2009:i:1:n:2. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Peter Golla). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.