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Individual aspects of behaviour consumer in the Czech Republic

Author

Listed:
  • Aleš Hes

    (Czech University of Life Sciences Prague)

  • Ladislav Skořepa

    (The College of European and Regional Studies in České Budějovice)

  • Jiří Dušek

    (The College of European and Regional Studies in České Budějovice)

Abstract

There is more and more attention focused at the present on keeping the key costumer, who can strengthen the confidence and stability of the company in the strong competitive environment. Informations collected about him up to now not represent a fortune by themselves, more important is the knowledge of his needs, wishes and images. Behavior of Czech buyers (costumers) is still developing under the influence of globalization trends. Results of different researches show changes in criteria, which customers use for their food purchasing decision making process. Knowing these criterias means a competitive advantage in the production field and in retail and represents influential motivation and stimulative factors of the retail´s efficiency.

Suggested Citation

  • Aleš Hes & Ladislav Skořepa & Jiří Dušek, 2006. "Individual aspects of behaviour consumer in the Czech Republic," Acta Universitatis Bohemiae Meridionales, University of South Bohemia in Ceske Budejovice, vol. 9(2), pages 57-64.
    • Handle: RePEc:boh:actaub:v:9:y:2006:i:2:p:57-64
    DOI: 10.32725/acta.2006.020
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