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Gluten-free food - possible market potential

Author

Listed:
  • Kamil Pícha

    (University of South Bohemia in České Budějovice)

Abstract

Food intolerance touches no small part of people. These people have one more care when buying food. They have to find appropriate food product and it is sometimes quite difficult. This group of consumers could be potentially an interesting segment to target. This article shows basic needs of consumers with gluten intolerance and explores potential solution on the part of producers and services providers.

Suggested Citation

  • Kamil Pícha, 2006. "Gluten-free food - possible market potential," Acta Universitatis Bohemiae Meridionales, University of South Bohemia in Ceske Budejovice, vol. 9(2), pages 53-56.
    • Handle: RePEc:boh:actaub:v:9:y:2006:i:2:p:53-56
    DOI: 10.32725/acta.2006.019
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