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Possibilities of electronic trade on the regional food market

Author

Listed:
  • Ladislav Skořepa

    (The College of European and Regional Studies in České Budějovice)

  • Jiří Dušek

    (The College of European and Regional Studies in České Budějovice)

  • Daniela Šálková

    (Czech University of Life Sciences Prague)

Abstract

The contribution deals with the part of results of marketing research for Jednota, České Budějovice. It concerns their acceptation to analyses of selected factors, which influence purchase of selected goods by means of internet. The data are part of general analyze of environment, which has to help to effect the relation with consumer and production of new access to electronic trade.

Suggested Citation

  • Ladislav Skořepa & Jiří Dušek & Daniela Šálková, 2005. "Possibilities of electronic trade on the regional food market," Acta Universitatis Bohemiae Meridionales, University of South Bohemia in Ceske Budejovice, vol. 8(2), pages 33-37.
    • Handle: RePEc:boh:actaub:v:8:y:2005:i:2:p:33-37
    DOI: 10.32725/acta.2005.019
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