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Communication inventiveness in business enterprise

Author

Listed:
  • Aleš Hes

    (Czech University of Life Sciences Prague)

  • Ladislav Skořepa

    (The College of European and Regional Studies in České Budějovice)

Abstract

The substance of communication inventions is the allowance to client, which the client gives to himself by buying the products or services. In this case, it doesn´t deal not only for the allowance,which each firm offers in the form of additive services, but for the allowance, which arises by the feature product perception and duty service. The customer must feel the joy, that he will find a product, which is in balance with his demand and perceived services. High quality of communication line and long- duration relation between firm and customer is being ensured.

Suggested Citation

  • Aleš Hes & Ladislav Skořepa, 2005. "Communication inventiveness in business enterprise," Acta Universitatis Bohemiae Meridionales, University of South Bohemia in Ceske Budejovice, vol. 8(1), pages 51-54.
    • Handle: RePEc:boh:actaub:v:8:y:2005:i:1:p:51-54
    DOI: 10.32725/acta.2005.009
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