IDEAS home Printed from https://ideas.repec.org/a/boh/actaub/v7y2004i1p5-12.html
   My bibliography  Save this article

Utilization of clustering analysis for segmentation of the customers´ opinion on food-store field services

Author

Listed:
  • Anna Čermáková

    (University of South Bohemia in České Budějovice)

  • Michael Rost

    (University of South Bohemia in České Budějovice)

Abstract

In the article, there is a processed part of information obtained from 300 respondents in a large marketing research. The aim of this paper is to show a relevance of some attributes (such as store location, accessibility or opening hours) characterizing food stores in Ceske Budejovice to their customers.

Suggested Citation

  • Anna Čermáková & Michael Rost, 2004. "Utilization of clustering analysis for segmentation of the customers´ opinion on food-store field services," Acta Universitatis Bohemiae Meridionales, University of South Bohemia in Ceske Budejovice, vol. 7(1), pages 5-12.
    • Handle: RePEc:boh:actaub:v:7:y:2004:i:1:p:5-12
    as

    Download full text from publisher

    File URL: https://acta.ef.jcu.cz/artkey/aub-200401-0001_utilization-of-clustering-analysis-for-segmentation-of-the-customers-opinion-on-food-store-field-services.php
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:boh:actaub:v:7:y:2004:i:1:p:5-12. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tereza Šťástková (email available below). General contact details of provider: https://edirc.repec.org/data/efjcucz.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.