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A Mixed Method Approach to Understand “Engage to Be Engaged” Engaging Peers with Story Telling Nurtures an Engaged Employee

Author

Listed:
  • S. Usha

    (Hindustan Institute of Technology and Science, Chennai, India)

  • Alex Eleesha

    (Women’s Christian College, Chennai, India)

Abstract

Business success stories are a new and upcoming strategy in the corporate world andovertime have been found to be highly beneficial to both companies and employees alike. The research study aims to analyze the extent to which successful business stories have a positive and progressive influence on employee motivation and engagement. The objective to understand the positive effect of sharing business stories on the story sharer. The methodology adopted is thematic content analysis and factor analysis. The major findings are that although story telling has been used as a knowledge sharing tool it has a remarkable effect on the sharer. As much as the employee who shares successful business stories engages the audience, the employee himself feels a sense of satisfaction resulting in improved morale and encouragement to be a part of an engaged community.

Suggested Citation

  • S. Usha & Alex Eleesha, 2022. "A Mixed Method Approach to Understand “Engage to Be Engaged” Engaging Peers with Story Telling Nurtures an Engaged Employee," Acta Universitatis Bohemiae Meridionales, University of South Bohemia in Ceske Budejovice, vol. 25(2), pages 16-26.
    • Handle: RePEc:boh:actaub:v:25:y:2022:i:2:p:16-26
    DOI: 10.32725/acta.2022.005
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