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Trends of distribution in South Bohemia

Author

Listed:
  • Ladislav Skořepa

    (University of South Bohemia in České Budějovice)

  • Ladislav Rolínek

    (University of South Bohemia in České Budějovice)

  • Tomáš Glaser

    (University of South Bohemia in České Budějovice)

Abstract

In the article, we describe some results of marketing research. We explored the situation on the food-market among the consumers in the district České Budějovice. The aims of research were to find the changes of consumer behavior and to describe the main factors, which influence it. We compared, why the consumers do shopping in the retail and in the supermarket. We found that the people more often do the long-term's, shopping in the supermarkets. The main reasons are: lower prices (answered yes 43 % respondents) and time saving (answered yes 26 %). The consumers choose the shop according to the lines, the atmosphere in the shop, the distance and its availability.

Suggested Citation

  • Ladislav Skořepa & Ladislav Rolínek & Tomáš Glaser, 1998. "Trends of distribution in South Bohemia," Acta Universitatis Bohemiae Meridionales, University of South Bohemia in Ceske Budejovice, vol. 1(2), pages 45-51.
    • Handle: RePEc:boh:actaub:v:1:y:1998:i:2:p:45-51
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