Preferences for regional brands of food products
The article deals with results of several marketing surveys related to the promotion of Czech products in the regional food market as well as to the consumers’ awareness of regional brands. An important part of consumers prefers regional food and food products, is interested in their ingredients and their health impact. Food quality and safety and support to regional producers become important factors in consumers’ decision-making. The article summarizes results of particular surveys done in the years 2003–2010 exploring consumer preferences in the regional food market as well as promotion opportunities of these products in the market. Results of presented surveys show an increasing consumers’ preference for regional products and the feel of better quality linked with local and regional products.
Volume (Year): 14 (2011)
Issue (Month): 2 ()
|Contact details of provider:|| Postal: Studentská 13, 370 05 České Budĕjovice|
Web page: http://acta.ef.jcu.cz/
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:boh:actaub:v:14:y:2011:i:2:p:71-78. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Tereza Š ástková)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.