Application of marketing companies in the Czech Republic
The article deals with the use of marketing activities in some firms in the Czech Republic. It is not only manufacturing companies but also companies providing services. Article characterize as some companies understand the concept of marketing and how to access to use it in their companies. Further reveals how the marketing activities undertaken and the importance attributed to this activity.
Volume (Year): 13 (2010)
Issue (Month): 4 ()
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Web page: http://acta.ef.jcu.cz/
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