IDEAS home Printed from
   My bibliography  Save this article

The customer behavior analysis in the Czech-German part of the Euroregion Neisse - Nisa - Nysa


  • Jaroslava Dědková

    () (Technical University of Liberec)

  • Iveta Honzáková

    () (Technical University of Liberec)


The article describes the partial results of a primary research on the customer behavior in a Czech-German part of the Euroregion Neisse – Nisa – Nysa. The research was carried out in the beginning of the year 2010 in both parts ERN. The main goal of the research was to determine the purchase behavior in a Czech-German part of the ERN and to analyze the potential differences. This contribution deals with the current customer’s purchase customs regarding the place of purchase. It tries to show which shops the customers prefer and it finds out the spontaneous shop knowledge according to the type of assortment. The differences in the behavior of the Czech and German respondents are summarized in the conclusion.

Suggested Citation

  • Jaroslava Dědková & Iveta Honzáková, 2010. "The customer behavior analysis in the Czech-German part of the Euroregion Neisse - Nisa - Nysa," Acta Universitatis Bohemiae Meridionales, University of South Bohemia in Ceske Budejovice, vol. 13(4), pages 13-20.
  • Handle: RePEc:boh:actaub:v:13:y:2010:i:4:p:13-20

    Download full text from publisher

    File URL:
    Download Restriction: no


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:boh:actaub:v:13:y:2010:i:4:p:13-20. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Tereza Š ástková). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.