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Determination of consumer behaviour in course of food purchasing

Author

Listed:
  • Aleš Hes

    () (Czech University of Life Sciences Prague)

  • Daniela Šálková

    () (Czech University of Life Sciences Prague)

  • Jana Turčínková

    () (Mendel University in Brno)

Abstract

Due to globalization trends the behaviour of the Czech consumers has been constantly developing as evidenced by the results of different researches of criteria most preferred by the customers decisions related to food purchasing. The knowledge and understanding of these preferences represents not only the competitive advantage in production and retail but also very powerful motivational and incentive factors of efficiency of sales. This contribution was processed within the Research Project of MSM 6046070906 “The economy of Czech agricultural resources and their effective use within multifunctional agrifood systems“, Faculty of Economics and Management, Czech University of Life Sciences in Prague.

Suggested Citation

  • Aleš Hes & Daniela Šálková & Jana Turčínková, 2010. "Determination of consumer behaviour in course of food purchasing," Acta Universitatis Bohemiae Meridionales, University of South Bohemia in Ceske Budejovice, vol. 13(2), pages 87-92.
  • Handle: RePEc:boh:actaub:v:13:y:2010:i:2:p:87-92
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    Keywords

    Customer; Retail; Competitive environment; Marketing;

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