Determination of consumer behaviour in course of food purchasing
Due to globalization trends the behaviour of the Czech consumers has been constantly developing as evidenced by the results of different researches of criteria most preferred by the customers decisions related to food purchasing. The knowledge and understanding of these preferences represents not only the competitive advantage in production and retail but also very powerful motivational and incentive factors of efficiency of sales. This contribution was processed within the Research Project of MSM 6046070906 “The economy of Czech agricultural resources and their effective use within multifunctional agrifood systems“, Faculty of Economics and Management, Czech University of Life Sciences in Prague.
Volume (Year): 13 (2010)
Issue (Month): 2 ()
|Contact details of provider:|| Postal: Studentská 13, 370 05 České Budĕjovice|
Web page: http://acta.ef.jcu.cz/
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:boh:actaub:v:13:y:2010:i:2:p:87-92. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Tereza Š ástková)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.