Regional brands in the South Bohemia and consumer protection
This paper continues the Internal grant 8/09 – Srbova on the theme „Regional brands in the South Bohemia and consumer protection“ and is one of the output of the Faculty of Agriculture of South Bohemian University research in the part „Marketing implements of the backing of the regional markets“. The main aim of this paper is to introdukce the regional brands in the South Bohemia and the results of the marketing research. This research focused on the consumer knowledge and experience with these regional brands.
Volume (Year): 13 (2010)
Issue (Month): 1 ()
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