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Regional brands in the South Bohemia and consumer protection

Author

Listed:
  • Alena Srbová

    () (University of South Bohemia in České Budějovice)

Abstract

This paper continues the Internal grant 8/09 – Srbova on the theme „Regional brands in the South Bohemia and consumer protection“ and is one of the output of the Faculty of Agriculture of South Bohemian University research in the part „Marketing implements of the backing of the regional markets“. The main aim of this paper is to introdukce the regional brands in the South Bohemia and the results of the marketing research. This research focused on the consumer knowledge and experience with these regional brands.

Suggested Citation

  • Alena Srbová, 2010. "Regional brands in the South Bohemia and consumer protection," Acta Universitatis Bohemiae Meridionales, University of South Bohemia in Ceske Budejovice, vol. 13(1), pages 105-113.
  • Handle: RePEc:boh:actaub:v:13:y:2010:i:1:p:105-113
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