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Brand name on the buyers´ market of meat and meat products

Author

Listed:
  • Ladislav Skořepa

    (The College of European and Regional Studies in České Budějovice)

  • Jiří Dušek

    (The College of European and Regional Studies in České Budějovice)

Abstract

The article deals with results of marketing research, which was aimed for perception of brand name Kostelecké uzeniny a.s., which is one of the biggest producer of meat and meat products. The aim of research was to learn, how are perceived brand name Kostelecké uzeniny by Czech consumers, what expectations are joined with this brand name, what is spontaneous knowledge of brand name and which products are associated with the brand name.

Suggested Citation

  • Ladislav Skořepa & Jiří Dušek, 2007. "Brand name on the buyers´ market of meat and meat products," Acta Universitatis Bohemiae Meridionales, University of South Bohemia in Ceske Budejovice, vol. 10(1), pages 43-47.
    • Handle: RePEc:boh:actaub:v:10:y:2007:i:1:p:43-47
    DOI: 10.32725/acta.2007.008
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