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Polish E-Commerce Market - The Present State And Development Perspectives

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  • BAJDOR Paula

Abstract

At the moment, the Internet is the fastest growing distribution channel for polish e-commerce market. Compared with the year 2010, the value of e-commerce market increased by 16%. In the year 2011. On the polish e-commerce market currently operates approximately 10 thousand e-shops, in addition to several strong leaders (Merlin, Allegro or Empik) this market is very fragmented. The presented article characterizes the polish e-commerce market and its development perspectives. Based on the survey conducted, the polish on-line shops will be presented -branches of their business, net sales, number of employees or number of customers.

Suggested Citation

  • BAJDOR Paula, 2012. "Polish E-Commerce Market - The Present State And Development Perspectives," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 8-16.
    • Handle: RePEc:blg:reveco:v:supplement:y:2012:i:3:p:8-16
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    File URL: http://economice.ulbsibiu.ro/revista.economica/archive/suplimente/Volume3-2012.pdf
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