IDEAS home Printed from https://ideas.repec.org/a/blg/reveco/vsupplementy2012i3p279-287.html
   My bibliography  Save this article

E-Commerce - A Viable Part Of Winemakers` Strategy: Study On The Content Of Romanian Websites

Author

Listed:
  • NISTORESCU Tudor
  • PAVEL Silvia-Mihaela
  • CONSTANTINESCU Adina

Abstract

The deepening economic crisis has not left the wine industry unshaken, businesses stringency strongly emphasizing the need for effective websites for winemakers. The purpose of this research is twofold. From the managerial perspective, the main goal is to develop a website assessment model useful to wine industry actors. From the academic perspective, the purpose is to identify the correlation between the 2.0 instrument structure and size and organizational structure coordinates. Winemaking companies in Romania were examined. Websites were grouped based on similarity in the constructs. Some major points of differentiation were identified between clusters labeled as wine oriented and marketing oriented websites.

Suggested Citation

  • NISTORESCU Tudor & PAVEL Silvia-Mihaela & CONSTANTINESCU Adina, 2012. "E-Commerce - A Viable Part Of Winemakers` Strategy: Study On The Content Of Romanian Websites," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 279-287.
    • Handle: RePEc:blg:reveco:v:supplement:y:2012:i:3:p:279-287
    as

    Download full text from publisher

    File URL: http://economice.ulbsibiu.ro/revista.economica/archive/suplimente/Volume3-2012.pdf
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Nicoleta CRISTACHE & Adrian MICU & Irina SUSANU, 2014. "Study On Promoting Wine Brands Online," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 189-198.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:blg:reveco:v:supplement:y:2012:i:3:p:279-287. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Eduard Alexandru Stoica (email available below). General contact details of provider: https://edirc.repec.org/data/feulbro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.