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Price Strategy In The International Marketing

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  • MUSETESCU Adina

Abstract

Due to the present economic crises, the companies price strategy has gained even a larger importance, being linked to its survival on the market. Companies have a wide range of possibilities regarding price strategies and each of them has to choose the most appropriate in terms of long term objectives (mainly the profit). Prices can be influenced by: restrictions due to the political environment, technology, distributors, consumer price sensibility, the introduction of the euro currency on the European Market and others brand consolidation, building a competitive advantage, the value for the consumer.

Suggested Citation

  • MUSETESCU Adina, 2012. "Price Strategy In The International Marketing," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 261-267.
    • Handle: RePEc:blg:reveco:v:supplement:y:2012:i:3:p:261-267
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    File URL: http://economice.ulbsibiu.ro/revista.economica/archive/suplimente/Volume3-2012.pdf
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