IDEAS home Printed from https://ideas.repec.org/a/blg/reveco/vsupplementy2012i3p17-21.html
   My bibliography  Save this article

Mineral Waters Consumption In The Romanian Market: Perceptions Among The Segment Of Young Population From Brasov

Author

Listed:
  • BOSCOR Dana
  • NEACSU Nicoleta Andreea
  • BALTESCU Codruta-Adina

Abstract

This article aims to identify perceptions and buying behaviour for mineral waters in the romanian market. Main attention was paid to Romaqua Grup S.A. Borsec`s activity and reputation. A qualitative marketing research was conducted among the segment of young population from Bra?ov, the main goals being to highlight which are the most popular and consumed mineral waters, the satisfaction and contentment degree of interviewed subjects regarding the mineral waters offered in the romanian market,and also to find out their opinions regarding design and aesthetics, advertisements and prices of mineral waters with Borsec brand.

Suggested Citation

  • BOSCOR Dana & NEACSU Nicoleta Andreea & BALTESCU Codruta-Adina, 2012. "Mineral Waters Consumption In The Romanian Market: Perceptions Among The Segment Of Young Population From Brasov," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 17-21.
    • Handle: RePEc:blg:reveco:v:supplement:y:2012:i:3:p:17-21
    as

    Download full text from publisher

    File URL: http://economice.ulbsibiu.ro/revista.economica/archive/suplimente/Volume3-2012.pdf
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:blg:reveco:v:supplement:y:2012:i:3:p:17-21. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Eduard Alexandru Stoica (email available below). General contact details of provider: https://edirc.repec.org/data/feulbro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.