IDEAS home Printed from https://ideas.repec.org/a/blg/reveco/vsupplementy2012i3p122-128.html
   My bibliography  Save this article

Empirical Research On Complementary Services In Romanian Grocery Retailing

Author

Listed:
  • DABIJA Dan-Cristian
  • ABRUDAN Ioana Nicoleta

Abstract

The attaining of an adequate market positioning requires from the retail company not only a thorough study of consumers` needs and desires, but also an attentive differentiation of its customer service. The creation of comparative competitive advantages takes place/ occurs in grocery retailing not only through the operated retail format (supermarket, hypermarket, etc.) or retailer`s own brands, but also through the customer service being performed. After a succinct review of theoretical concepts assumed by retail service, the present article presents a classification of complementary retail services provided by grocery retailers in Romania. An empirical research carried out in two different periods in Romanian grocery retailing highlights the evolution of consumers` perception of the existence of two complementary services provided by the analysed stores loyalty programmes and merchandise return policy.

Suggested Citation

  • DABIJA Dan-Cristian & ABRUDAN Ioana Nicoleta, 2012. "Empirical Research On Complementary Services In Romanian Grocery Retailing," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 122-128.
    • Handle: RePEc:blg:reveco:v:supplement:y:2012:i:3:p:122-128
    as

    Download full text from publisher

    File URL: http://economice.ulbsibiu.ro/revista.economica/archive/suplimente/Volume3-2012.pdf
    Download Restriction: no
    ---><---

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:blg:reveco:v:supplement:y:2012:i:3:p:122-128. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Eduard Alexandru Stoica (email available below). General contact details of provider: https://edirc.repec.org/data/feulbro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.