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Economy And Digital Transformation Impacting Healthcare Companies

Author

Listed:
  • NAICU Carmen

    (Novartis)

  • SERBU Sorin Razvan

    (Lucian Blaga University of Sibiu, Romania)

Abstract

Traditional model of developing drugs was slow and very expensive, relying on the face to face interactions only. In the meantime, increasing numbers of new molecules that are studied in clinical trials to become drugs required more and more investment, which derived to a reduced reimbursement. What if the patients can benefit more on the digital medicine and treating chronic diseases on digital medicine but also some of the acute symptoms? The aim of research, was to evaluate the impact on the companies reimbursement of "GO Digital" alternatives as well as the impact of patient's life quality

Suggested Citation

  • NAICU Carmen & SERBU Sorin Razvan, 2020. "Economy And Digital Transformation Impacting Healthcare Companies," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 72(3), pages 66-74, November.
    • Handle: RePEc:blg:reveco:v:72:y:2020:i:3:p:66-74
    as

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    File URL: http://economice.ulbsibiu.ro/revista.economica/archive/72306naicu&serbu.pdf
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    References listed on IDEAS

    as
    1. FUCIU Mircea & GORSKI Hortensia, 2012. "Online Social Networks - A Comparative Analysis For The Marketing World," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 0(3), pages 164-171.
    2. Bratu Renate, & Oprean Camelia, 2012. "Public and Private in Financial Regulation," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 1277-1282, May.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    digitalization; e-health; m-heath;
    All these keywords.

    JEL classification:

    • I15 - Health, Education, and Welfare - - Health - - - Health and Economic Development
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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