An Insight Into M-Tourism
After e-tourism, m-tourism offers new ways to discover, book and visit. The mobile is the connection between the physical and digital experience. The smartphone allows tourism actors to defend their current position or to increase their market share. Generation Y is connected, impatient and communitarian. To meet their needs, m-tourism offers the possibility to react as quickly as the mobile users. All tourism professionals have realized the challenge of m-tourism. It allows them to give the right information, at the right moment, in order to improve the customer relationship management and gain customer loyalty. The aim of this research is to see how the mobile can be used as a communication and distribution channel.
Volume (Year): 65 (2013)
Issue (Month): 3 ()
|Contact details of provider:|| Postal: |
Phone: 004 0269 210375
Fax: 004 0269 210375
Web page: http://economice.ulbsibiu.ro/Email:
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:blg:reveco:v:65:y:2013:i:3:p:51-63. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Eduard Alexandru Stoica)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.