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An Insight Into M-Tourism

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  • PODU Georgeta-Irina

Abstract

After e-tourism, m-tourism offers new ways to discover, book and visit. The mobile is the connection between the physical and digital experience. The smartphone allows tourism actors to defend their current position or to increase their market share. Generation Y is connected, impatient and communitarian. To meet their needs, m-tourism offers the possibility to react as quickly as the mobile users. All tourism professionals have realized the challenge of m-tourism. It allows them to give the right information, at the right moment, in order to improve the customer relationship management and gain customer loyalty. The aim of this research is to see how the mobile can be used as a communication and distribution channel.

Suggested Citation

  • PODU Georgeta-Irina, 2013. "An Insight Into M-Tourism," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 65(3), pages 51-63.
  • Handle: RePEc:blg:reveco:v:65:y:2013:i:3:p:51-63
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    File URL: http://economice.ulbsibiu.ro/revista.economica/archive/65305podu.pdf
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    More about this item

    Keywords

    Mobile; generation Y; adaptation; communication; distribution; revenue management;

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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