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The Competitiveness Through Communication: Case Study: The European Cultural Capitals


  • Ilie Rotariu

    () (Lucian Blaga University of Sibiu, Faculty of Economic Sciences)


Competitiveness is usually linked to lowest price, higher profit. In postmodern economies, where “experiences” are produced and dealt the price is only on element, not the most important. The case study “European Cultural Capitals” is made on Sibiu 2007 experience: Sibiu, as a community, as a town have had to prove a better competitiveness when it has applied to have the honor and its competitiveness is measured by specific indicators in comparing with former European Cultural Capitals. The paper analyze some indicators that can measure the competitiveness in such a field.

Suggested Citation

  • Ilie Rotariu, 2007. "The Competitiveness Through Communication: Case Study: The European Cultural Capitals," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 2(2), pages 65-73, October.
  • Handle: RePEc:blg:journl:y:2007:v:2:p:65-73

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