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A Shakespearean Way For Creative Solutions In The Business World


  • VINTEAN Adrian

    (Lucian Blaga University of Sibiu, Romania)


Both the business world and the artistic one are interesting as far as they give solutions for us. Each in their own way. An artist or a businessman becomes creative if inspired, if living with emotion, if depicting things worth to be taken into consideration. They both start with a dream. The result? Their work, their success. They are both enthusiastic, and responsible for what they do, and the solutions to improve, to change if creative can shape the future differently. W.Shakespeare was probably the most creative of all times and understood the human being as nobody else had done before. A visionary? He was a mind for progress where dreams become reality. Creative performance both in the artistic world and in business life mean openness to experience, confidence in intuition, tolerance to ambiguity, optimism. Both have to understand the audience and the competition and this is being done with enthusiasm, fostering responsiveness, mostly the ability to respond to change, fostering a fulfillment, the result being the work, success and profit.

Suggested Citation

  • VINTEAN Adrian, 2012. "A Shakespearean Way For Creative Solutions In The Business World," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 7(1), pages 160-165, April.
  • Handle: RePEc:blg:journl:v:7:y:2012:i:1:p:160-165

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    innovation; creativity; artist; businessman; dream;


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