An Empirical Study On Rural Buyers' Perception Towards Selected Brands Of Contraceptives (With Reference To Rural Areas Of Ujjain District)
The biggest problem in the fast growth Indian economy is country's growing population. With a population of over a billion, India needs an inclusive family planning program and awareness campaign towards the use of contraceptives. The use of appropriate contraceptive product reduces the probability of a pregnancy occurring due to sexual intercourse. Marketing of contraceptives to rural buyers is not only a challenge to the marketers but to the manufacturers, communicators, national planners, NGOs, health and family planning institutions and economists as well. Hence, it is very imperative to understand the various aspects of selected rural areas and consumption pattern for such a fast growing market i.e. Contraceptives and rural buyers' perception towards such products.
Volume (Year): 7 (2012)
Issue (Month): 1 (April)
|Contact details of provider:|| Postal: |
Phone: 004 0269 210375
Fax: 004 0269 210375
Web page: http://economice.ulbsibiu.ro/
More information through EDIRC
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Husain, Zakir & Dutta, Mousumi & Ghosh, Sriparna, 2011. "Contraceptive use among illiterate women in India: does proximate illiteracy matter?," MPRA Paper 30790, University Library of Munich, Germany.
When requesting a correction, please mention this item's handle: RePEc:blg:journl:v:7:y:2012:i:1:p:114-125. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Mihaela Herciu)
If references are entirely missing, you can add them using this form.