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Visual Vocabulary In Branding

Author

Listed:
  • Adriana Vintean

    (Lucian Blaga university of Sibiu)

  • Ovidiu Matiu

    (Lucian Blaga university of Sibiu)

Abstract

Visual vocabulary or visual language is a set of symbols used to describe a system or a process; it refers to all graphical representations that supplement a brand image, a logo, and build a brand identity that is bound to remain invariable even when the sign undergoes fundamental changes. The article is a presentation of the concept of visual vocabulary/language and of its relevance to branding and marketing. We argue that these symbols are culturally dependent and a key element in brand design.

Suggested Citation

  • Adriana Vintean & Ovidiu Matiu, 2011. "Visual Vocabulary In Branding," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 6(1), pages 121-125, April.
  • Handle: RePEc:blg:journl:v:6:y:2011:i:1:p:121-125
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    File URL: http://eccsf.ulbsibiu.ro/RePEc/blg/journl/6112Vintean&Matiu.pdf
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    References listed on IDEAS

    as
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