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What Can Companies Do To Make Their Brand Stronger?

  • Mircea Fuciu

    (Romanian-German University of Sibiu)

  • Luigi Dumitrescu

    (Lucian Blaga Unversity of Sibiu)

The development of the information technology and of the Internet has created the perfect environment for the companies to reach their client easier and faster. Until the middle of the ’90 there were only several dozens of global brands. Today with the help of this new tool, the Internet, the number of global brands has increased exponentially. This paper presents the importance of having a strong brand, it presents several aspects with regard to what brand represents, it points out what are the main factors for creating brand value. Another important aspect that this paper presents are the four steps that a company must undertake in order to have a powerful brand in the context of the global market and of stronger and stronger competition.

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Article provided by Lucian Blaga University of Sibiu, Faculty of Economic Sciences in its journal Studies in Business and Economics.

Volume (Year): 5 (2010)
Issue (Month): 2 (August)
Pages: 62-69

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Handle: RePEc:blg:journl:v:5:y:2010:i:2:p:62-69
Contact details of provider: Postal: Lucian Blaga University of Sibiu, Faculty of Economic Sciences Dumbravii Avenue, No 17, postal code 550324, Sibiu, Romania
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