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What Can Companies Do To Make Their Brand Stronger?

Author

Listed:
  • Mircea Fuciu

    (Romanian-German University of Sibiu)

  • Luigi Dumitrescu

    (Lucian Blaga Unversity of Sibiu)

Abstract

The development of the information technology and of the Internet has created the perfect environment for the companies to reach their client easier and faster. Until the middle of the ’90 there were only several dozens of global brands. Today with the help of this new tool, the Internet, the number of global brands has increased exponentially. This paper presents the importance of having a strong brand, it presents several aspects with regard to what brand represents, it points out what are the main factors for creating brand value. Another important aspect that this paper presents are the four steps that a company must undertake in order to have a powerful brand in the context of the global market and of stronger and stronger competition.

Suggested Citation

  • Mircea Fuciu & Luigi Dumitrescu, 2010. "What Can Companies Do To Make Their Brand Stronger?," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 5(2), pages 62-69, August.
  • Handle: RePEc:blg:journl:v:5:y:2010:i:2:p:62-69
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    Keywords

    brand; brand management; brand value; marketing;

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