IDEAS home Printed from https://ideas.repec.org/a/blg/journl/v5y2010i2p62-69.html
   My bibliography  Save this article

What Can Companies Do To Make Their Brand Stronger?

Author

Listed:
  • Mircea Fuciu

    (Romanian-German University of Sibiu)

  • Luigi Dumitrescu

    (Lucian Blaga Unversity of Sibiu)

Abstract

The development of the information technology and of the Internet has created the perfect environment for the companies to reach their client easier and faster. Until the middle of the ’90 there were only several dozens of global brands. Today with the help of this new tool, the Internet, the number of global brands has increased exponentially. This paper presents the importance of having a strong brand, it presents several aspects with regard to what brand represents, it points out what are the main factors for creating brand value. Another important aspect that this paper presents are the four steps that a company must undertake in order to have a powerful brand in the context of the global market and of stronger and stronger competition.

Suggested Citation

  • Mircea Fuciu & Luigi Dumitrescu, 2010. "What Can Companies Do To Make Their Brand Stronger?," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 5(2), pages 62-69, August.
    • Handle: RePEc:blg:journl:v:5:y:2010:i:2:p:62-69
    as

    Download full text from publisher

    File URL: http://eccsf.ulbsibiu.ro/RePEc/blg/journl/525fuciu&dumitrescu.pdf
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:blg:journl:v:5:y:2010:i:2:p:62-69. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Mihaela Herciu (email available below). General contact details of provider: https://edirc.repec.org/data/feulbro.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.