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The Competitive Advantage As A Result Of An Organizational Chart Based On Market Orientation

Author

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  • Corinne Rochette

    (France)

Abstract

The competitive advantage can be obtained by the use of specific strategies in an international context: off shoring and outsourcing. These, however, have limitations such as the ephemeral nature of the benefit obtained and difficulties such as building effective collaboration reflected by the need to pay particular attention to differences in professional and national cultures (between partners). The market orientation as a basis for the reconfiguration of the organizational chart and may be useful for the establishment of a value system designed to strengthen the competitive advantage.

Suggested Citation

  • Corinne Rochette, 2010. "The Competitive Advantage As A Result Of An Organizational Chart Based On Market Orientation," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 5(1), pages 139-145, april.
    • Handle: RePEc:blg:journl:v:5:y:2010:i:1:p:139-145
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    File URL: http://eccsf.ulbsibiu.ro/RePEc/blg/journl/5112rochette.pdf
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    Cited by:

    1. Francois Cassiere, 2010. "Internationalization of the retailer on emerging markets between strategic choices and cultural choices, the Romanian example," Post-Print hal-03326063, HAL.

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