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Online Advertising – A Practical Approach Using Google’S Ad Words


  • Mihai Tichindelean

    (Lucian Blaga University of Sibiu, Faculty of Economic Sciences)

  • Sorina Cindrea
  • Stefan Cindea
  • Andreea Dobrila
  • Alexandru Govoreanu
  • David Iach


The Internet links people from all around the world in their purpose to exchange and get relevant information. Thus, relevant information is the corner stone of a society in general and of a company in particular. The exchange process within the information era is been initiated and controlled by the client. The marketers must wait until the clients decide to participate in the exchange. The clients define what information they need, what offers they are interested in and what prices they are willing to pay. This development enabled companies like Google to manage the different companies’ online targeted advertising using the initial query of the searching persons. Online advertising is nowadays an essential component of one’s company’s promotional mix.

Suggested Citation

  • Mihai Tichindelean & Sorina Cindrea & Stefan Cindea & Andreea Dobrila & Alexandru Govoreanu & David Iach, 2009. "Online Advertising – A Practical Approach Using Google’S Ad Words," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 4(4), pages 158-168, december.
  • Handle: RePEc:blg:journl:v:4:y:2009:i:4:p:158-168

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    References listed on IDEAS

    1. Borensztein, Eduardo & Cowan, Kevin & Valenzuela, Patricio, 2013. "Sovereign ceilings “lite”? The impact of sovereign ratings on corporate ratings," Journal of Banking & Finance, Elsevier, vol. 37(11), pages 4014-4024.
    2. Carmen M. Reinhart, 2002. "An Introduction," World Bank Economic Review, World Bank Group, vol. 16(2), pages 149-150, August.
    3. Czarnitzki, Dirk & Kraft, Kornelius, 2004. "Innovation indicators and corporate credit ratings: evidence from German firms," Economics Letters, Elsevier, vol. 82(3), pages 377-384, March.
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