Biodiesel Producers – Market Segmentation And Distribution Policy Case Study – “Greenergy International Ltd”
The energy agenda of the European Union, developed by the European Commission, is based on three pillars – creating a competitive European energy market, creating a sustainable energy market and assuring energy safety. These three pillars represent the foundation on which the European Union is building a low consume economy. Through market segmentation, a company can adapt its product or service offer to the specific needs of the targeted segment; communicating and distributing it to its customers in a more effective way. The distribution policy of a company contains the establishment of the marketing channel, and also the development of the strategy regarding the ware logistics. Greenergy International LTD is a Great Britain based company, which has as main activity the supply of fuel and energy, with a low environmental impact.
Volume (Year): 3 (2008)
Issue (Month): 3 (October)
|Contact details of provider:|| Postal: |
Phone: 004 0269 210375
Fax: 004 0269 210375
Web page: http://economice.ulbsibiu.ro/
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:blg:journl:v:3:y:2008:i:3:p:74-84. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Mihaela Herciu)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.