Electronic Commerce Toward Digital Bangladesh: Business Expansion Model Based On Value Chain In The Network Economy

The purpose of this research paper is to study the present status of e-commerce industry in Bangladesh and finding out comprehensive model based solution for the expansion of the sector spreading e-commerce all over the country. SWOT analysis has been conducted and business expansion model has been developed from the data generated from surveying to the reputed ecommerce business organizations and customers of e-commerce. Primary data has been collected from the top level management of e-commerce business organizations and e-commerce customers as interviewees while secondary data have been collected from Bangladesh Telecommunication Regulatory Commission reports, relevant literature etc. This study identifies that e-commerce intermediation and channel conflict are the great problems in case of e-commerce business expansion that increases the price level of the products and services but can not reach mass people outside the mega cities as Dhaka. That is why a value chain based business expansion model has been proposed to reach the mass people of Bangladesh for inclusive e-commerce through ecommerce agent. The study will provide insights to the policy makers to work with e-commerce business expansion in the process of digitization of Bangladesh.