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Drivers Of Firm Performance: Exploring Quantitative And Qualitative Approaches

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  • HERCIU Mihaela

    (Lucian Blaga University of Sibiu, Romania)

Abstract

The main purpose of this paper is to identify the drivers of firm performance by exploring both quantitative indicators - based on accounting profitability, shareholder value and economic value – and qualitative approach – based on balanced scorecard and triple bottom line. A literature review will be provided in order to obtain an optimum mix of quantitative and qualitative drivers for firm performance, on one hand, and a case study will be conducted for emphasizing the importance of both approaches, on the other hand.

Suggested Citation

  • HERCIU Mihaela, 2017. "Drivers Of Firm Performance: Exploring Quantitative And Qualitative Approaches," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 12(1), pages 79-84, April.
  • Handle: RePEc:blg:journl:v:12:y:2017:i:1:p:79-84
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    File URL: http://eccsf.ulbsibiu.ro/RePEc/blg/journl/12106herciu.pdf
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    References listed on IDEAS

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