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Innovation Management: The Past, Present And Future Of The Market


  • ALECUSAN Ana Maria

    (National Romanian Television TVR, Romania)


    (University "Politechnica" of Bucharest, Romania)


The paper presents aspects of innovation management, important issues based on literature and studies by Boston Consulting Group (USA). The case study lays on the survey made by BCG on 1500 subjects all over the world from all the industry sectors. The paper studies the importance of innovation management and makes predictions for research and development expenditure for Top4, Apple, Google, Tesla Motors and Microsoft, without taking into account rank number 5, Samsung, because the official income statement was in Korean Won.

Suggested Citation

  • ALECUSAN Ana Maria & DIMITRESCU Andrei, 2016. "Innovation Management: The Past, Present And Future Of The Market," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 11(3), pages 140-149, December.
  • Handle: RePEc:blg:journl:v:11:y:2016:i:3:p:140-149

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