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Consumer Behaviour In The Tourist Segmentation Process – A Marketing Research

Author

Listed:
  • DUMITRESCU Luigi

    (Lucian Blaga University of Sibiu, Romania)

  • FUCIU Mircea

    (Romanian-German University of Sibiu, Romania)

Abstract

The study of consumer behaviour has become in recent decades increasingly important. Therefore, it is particularly important to understand what processes are acting in the black box of consumers of tourism services before taking any marketing decision. This paper presents a marketing research that aims to identify key dimensions of consumers of tourism services. The marketing research is based on online questionnaire sent by a representative sample shows a number of answers about consumers' purchasing intentions, the main influences on consumer attitudes, motives in choosing the holiday package, the main sources of information accessed in the process of choosing the tourism services, etc.

Suggested Citation

  • DUMITRESCU Luigi & FUCIU Mircea, 2015. "Consumer Behaviour In The Tourist Segmentation Process – A Marketing Research," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 10(1), pages 66-76, April.
    • Handle: RePEc:blg:journl:v:10:y:2015:i:1:p:66-76
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