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Big Data Insights Into Social Macro Trends: Expanding the Horizon (1800–2018)

Author

Listed:
  • Steffen Roth
  • Juliana Mansur
  • Augusto Sales
  • Krešimir Žažar
  • Harry Dahms
  • Theresa Arnold
  • Vladislav Valentinov

Abstract

This article examines how big data can inform and challenge established theories and future visions of society. Utilising the most recent version of the arguably largest free online corpus, the Google Books corpus (version 20200217), we replicate and enhance Roth et al.'s (2019a) systems‐theoretical methodology for analysing macro social trends. Thus extending the sample period into the postmillennium era, we detect tectonic shifts in macro social trends that are likely to be as consequential as the transition from the Middle Ages to modernity. We conclude that a ‘Next Theory’ is required to overcome analytical biases to political and economic trends and to remain sensitive to current and potential future changes in other domains of society, including health.

Suggested Citation

  • Steffen Roth & Juliana Mansur & Augusto Sales & Krešimir Žažar & Harry Dahms & Theresa Arnold & Vladislav Valentinov, 2026. "Big Data Insights Into Social Macro Trends: Expanding the Horizon (1800–2018)," Systems Research and Behavioral Science, Wiley Blackwell, vol. 43(1), pages 353-361, January.
    • Handle: RePEc:bla:srbeha:v:43:y:2026:i:1:p:353-361
    DOI: 10.1002/sres.3175
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