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Issue Saliency and Gender Stereotypes: Support for Women as Presidents in Times of War and Terrorism

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  • Erika Falk
  • Kate Kenski

Abstract

Objective. This article examines how issue saliency affects the public's perceptions of whether a man or a woman would make a better president when considering the most important problem facing the nation. Method. The study uses telephone survey data of adults in the United States collected by the Annenberg Public Policy Center in September 2003. Multinominial logistic regression models were conducted to parse out the effects of issue saliency on presidential gender preference while taking demographic characteristics and party identification into account. Results. People who said that terrorism, homeland security, and/or U.S. involvement in Iraq was the most important problem facing the nation were more likely to say that a man would do a better job handling the issue as president. Conclusion. This study finds that issue saliency affects presidential gender preference above and beyond demographic and party identification variables.

Suggested Citation

  • Erika Falk & Kate Kenski, 2006. "Issue Saliency and Gender Stereotypes: Support for Women as Presidents in Times of War and Terrorism," Social Science Quarterly, Southwestern Social Science Association, vol. 87(1), pages 1-18, March.
    • Handle: RePEc:bla:socsci:v:87:y:2006:i:1:p:1-18
    DOI: 10.1111/j.0038-4941.2006.00365.x
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    Cited by:

    1. Michela Cella & Elena Manzoni & Francesco Scervini, 2023. "Issue salience and women's electoral performance: Theory and evidence from Google trends," Working Papers 527, University of Milano-Bicocca, Department of Economics.
    2. Theresa Schroeder, 2017. "When Security Dominates the Agenda," Journal of Conflict Resolution, Peace Science Society (International), vol. 61(3), pages 564-589, March.
    3. Danny Hayes & Jennifer L. Lawless & Gail Baitinger, 2014. "Who Cares What They Wear? Media, Gender, and the Influence of Candidate Appearance," Social Science Quarterly, Southwestern Social Science Association, vol. 95(5), pages 1194-1212, December.
    4. ONO Yoshikuni & YAMADA Masahiro, 2018. "Do Voters Prefer Gender Stereotypic Candidates? Evidence from a conjoint survey experiment in Japan," Discussion papers 18039, Research Institute of Economy, Trade and Industry (RIETI).

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