Author
Listed:
- Eunyi Kim
- M. Jae Moon
- Sun‐Young Park
Abstract
This study uses a vignette‐based survey experiment for recycling programs in Korea to examine how different messages of a public information campaign as a policy instrument affect the attitudes and behaviors of citizens. It tests hypotheses based on construal‐level theory, which suggests that people tend to be more affected by abstract messages under distant psychological conditions and by concrete messages under proximal psychological conditions. In contrast to the conventional assumption of construal‐level theory, this study shows that people appear to be more affected by concrete and specific messages (mundane instructions for “how and what to recycle”) than by abstract messages (a noble vision and goal for “why to recycle”) under both distant and proximal conditions. 本研究对韩国的回收项目进行了基于情景的调查实验,以分析公共信息运动(作为一项政策工具)的不同信息如何影响公民的态度和行为。本文检验了基于解释水平理论的假设,该理论表明,人们在遥远的心理条件下更容易受到抽象信息的影响,而在邻近的心理条件下更容易受到具体信息的影响。与解释水平理论的传统假设相反,本研究表明,人们在遥远心理条件和邻近心理条件的情况下似乎都更容易受到具体和特定信息(关于“如何回收、回收什么”的平常指令)的影响,而不是抽象信息(关于“为什么要回收”的崇高愿景和目标)的影响。 Este estudio utiliza un experimento de encuesta basado en viñetas para programas de reciclaje en Corea para examinar cómo los diferentes mensajes de una campaña de información pública como instrumento de política afectan las actitudes y comportamientos de los ciudadanos. Pone a prueba hipótesis basadas en la teoría del nivel constructivo, que sugiere que las personas tienden a verse más afectadas por mensajes abstractos en condiciones psicológicas distantes y por mensajes concretos en condiciones psicológicas próximas. En contraste con el supuesto convencional de la teoría del nivel constructivo, este estudio muestra que las personas parecen verse más afectadas por mensajes concretos y específicos (instrucciones mundanas sobre “cómo y qué reciclar”) que por mensajes abstractos (una visión y un objetivo nobles para la vida. “por qué reciclar”) en condiciones tanto distantes como próximas.
Suggested Citation
Eunyi Kim & M. Jae Moon & Sun‐Young Park, 2025.
"Impact of public information campaign on citizen behaviors: Vignette experimental study on recycling program in South Korea,"
Review of Policy Research, Policy Studies Organization, vol. 42(4), pages 1008-1021, July.
Handle:
RePEc:bla:revpol:v:42:y:2025:i:4:p:1008-1021
DOI: 10.1111/ropr.12595
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