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Mapping Labor Demand for Data‐Intensive Work in the United Kingdom, Canada, and the United States

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  • Julia Schmidt
  • Graham Pilgrim
  • Annabelle Mourougane

Abstract

The paper makes three main contributions. First, it develops an NLP‐based methodology to identify data‐intensive skills in job advertisements at scale. Second, it operationalizes a transparent indicator of data intensity for occupations and industries. Third, by applying the method to job advertisements from the United Kingdom, Canada, and the United States, it provides harmonized cross‐country estimates of data‐expert hiring, offering a key input to derive a proxy for investment in data assets. Empirical results show that although the ranking of data‐intensive occupations is broadly similar across countries, the industrial distribution of data‐intensive jobs differs, reflecting distinctive labor‐demand structures.

Suggested Citation

  • Julia Schmidt & Graham Pilgrim & Annabelle Mourougane, 2026. "Mapping Labor Demand for Data‐Intensive Work in the United Kingdom, Canada, and the United States," Review of Income and Wealth, International Association for Research in Income and Wealth, vol. 72(1), February.
    • Handle: RePEc:bla:revinw:v:72:y:2026:i:1:n:e70047
    DOI: 10.1111/roiw.70047
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