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Managing buzz

Author

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  • Arthur Campbell
  • Dina Mayzlin
  • Jiwoong Shin

Abstract

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Suggested Citation

  • Arthur Campbell & Dina Mayzlin & Jiwoong Shin, 2017. "Managing buzz," RAND Journal of Economics, RAND Corporation, vol. 48(1), pages 203-229, March.
    • Handle: RePEc:bla:randje:v:48:y:2017:i:1:p:203-229
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    File URL: http://hdl.handle.net/10.1111/rand.2017.48.issue-1
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    Cited by:

    1. Arthur Campbell & C. Matthew Leister & Yves Zenou, 2020. "Word‐of‐mouth communication and search," RAND Journal of Economics, RAND Corporation, vol. 51(3), pages 676-712, September.
    2. Vineet Kumar & K. Sudhir, 2019. "Can Random Friends Seed More Buzz and Adoption? Leveraging the Friendship Paradox," Cowles Foundation Discussion Papers 2178R, Cowles Foundation for Research in Economics, Yale University, revised Oct 2021.
    3. Yuichiro Kamada & Aniko Öry, 2020. "Contracting with Word-of-Mouth Management," Management Science, INFORMS, vol. 66(11), pages 5094-5107, November.
    4. Amir Ajorlou & Ali Jadbabaie & Ali Kakhbod, 2018. "Dynamic Pricing in Social Networks: The Word-of-Mouth Effect," Management Science, INFORMS, vol. 64(2), pages 971-979, February.

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