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Sales Maximization And Profit Maximization: A Note On The Decision Of A Sales Maximizer To The Increase Of Per Unit Cost


  • Ke Li
  • Shuntian Yao


In this paper, the authors compare the behaviours of a sales revenue maximizer with that of a profit maximizer in their response to an increase of the per unit production cost or a per unit tax being imposed. A common mistake in currently used textbooks is pointed out, and a new proposition is proposed for replacing a false statement there. Copyright 2007 The Authors Journal compilation 2007 Blackwell Publishing Ltd

Suggested Citation

  • Ke Li & Shuntian Yao, 2007. "Sales Maximization And Profit Maximization: A Note On The Decision Of A Sales Maximizer To The Increase Of Per Unit Cost," Pacific Economic Review, Wiley Blackwell, vol. 12(5), pages 559-564, December.
  • Handle: RePEc:bla:pacecr:v:12:y:2007:i:5:p:559-564

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