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“Shop Until You Drop”: The Effects of Antihedonism and Environmentalism

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  • Giovanni Maccarrone
  • Marco A. Marini
  • Ornella Tarola

Abstract

In a vertically differentiated duopoly where consumers have heterogeneous preferences over the hedonic and environmental attributes of goods, we explore the effects of antihedonism and environmentalism, intended here as cultural paradigms altering consumers' preferences. We find that in a market where consumers prioritize hedonic concerns, antihedonism can reduce consumer surplus (CS), whereas an increase in environmentalism can raise CS. However, advocating for environmentalism over hedonism so that consumers prioritize environmental concerns can result in a significantly lower environmental surplus.

Suggested Citation

  • Giovanni Maccarrone & Marco A. Marini & Ornella Tarola, 2025. "“Shop Until You Drop”: The Effects of Antihedonism and Environmentalism," Journal of Public Economic Theory, Association for Public Economic Theory, vol. 27(5), October.
    • Handle: RePEc:bla:jpbect:v:27:y:2025:i:5:n:e70067
    DOI: 10.1111/jpet.70067
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